For most bloggers, increasing traffic to their blogs is crucial. Consequently, they also want that new traffic coming back to their blog regularly in the future also.
Do you struggle with getting traffic to your site?
It is fairly easy to set up a new blog. However, once the initial set up is completed, driving traffic to it can be difficult. Without that traffic, you have no readers.
The following are four ways to get more traffic coming to your blog site and help you to keep them coming back in the process:
- Updating Your Blog
- Participating in Blogging Communities
- Understanding Who Your Reader Is
- Using the Right Keywords
Updating Your Blog:
The simplest way to help keep readers coming back to your site is to update your blog on a regular and consistent basis. Readers will not return if they come back to your blog after a period of time and see nothing new. Be loyal to your readers and your readers will be loyal to your blog.
Always stay consistent with your blogging schedule.
Whether you only post once a week or 5 times a week, stay with your schedule. Readers get accustomed to your schedule and expect new content on that schedule. Consistency is everything not just with your posts, but your emails too!
Participating In Blogging Communities:
By participating in blogging communities or discussion forums and mentioning your blog whenever possible will help help you get more traffic to your site. When other bloggers see what you have posted they may share your content with their readers. This means that all of their readers will have the option to read your content. If they like your information, chances are they will follow you or sign up for your opt-in and become one of your regular readers now.
The more exposure you get the more traffic you receive!
Also, by leaving helpful comments on other’s sites, you are giving more exposure to your blog. And, if you have mutual interests and the same type of readers, you can even share blog links on each other’s sites. This networking with other similar bloggers will also help drive more traffic to your blog and can also lead to collaborations and more.
Understanding Who Your Reader Is:
Another great way to get more traffic and keep blog readers coming back repeatedly is to fully understand who it is that reads your blog. Then you are able to write content that is beneficial and written for them.
This does not mean that you have to write content based on just one particular subject, though. If you are a stay at home mom and write about your life at home with the kids, you most definitely won’t publish content on topics that do not pertain to those readers or use any foul language in your writing. If you write in a humorous fashion you would not write about depression and sadness. Are you getting the idea here?
Always stay with your focus!
Your readers will be interested only in the things that originally attracted them to your site in the beginning. Always include a place for comments and for your readers to be able to contact you on your site also. By doing so, you will gain a better understanding of your reader’s interests.
Using The Right Keywords:
One of the best ways to drive traffic to your blog is by using the right keywords. By doing searches for keywords you are considering using, you will know if enough people search for that word or words. If people are searching for your chosen keywords, your content will most likely be found in organic search on Google, Bing, Yahoo, and other search engines.
Being found in searches drives traffic to your site!
Resources for Finding Keywords:
There are many sites that can help you find the right keywords. Some sites will tell the number of searches that are done for specific keywords. Use the sites below to help you find the right keywords to get more traffic coming to your site.
Keyword Research Sites:
- Answer The Public: enter your keyword and find many options as far as questions, synonyms and more related to the keyword you chose. (Free but offers a Pro plan)
- Ubersuggest: enter a keyword into the keyword search option and see what other terms relate to your keyword as well as the number of monthly searches made. (Free but offers a Pro plan)
- Keywords Everywhere: Chrome extension that allows you to buy credits, or do a “pay as you go” to do keyword research.
- Google: obviously a great search tool to see what people are searching for. (Make sure to look at “what other people searched for” or “related searches” at the bottom also)
By updating your writing consistently, participating in online communities, understanding your readers and their needs, and including the right keywords, you will be able to drive more traffic to your blog and keep your readers interested and coming back for more.
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